Onload time: How long it takes to fully load the content of a page.First Contentful Paint (FCP): How long it takes for the user to see the first element of a page (like an image).Time to First Byte (TTFB) : How long it takes for the page to begin loading.That’s why we say page speed is not a single metric, but many.Ĭommon page speed metrics include the following: You can measure each of these events separately. And everything happens at a different pace. Other times, they have given up and left the page.Īs you can see, a lot happens when you’re loading a site. Sometimes, by the time the page loads completely, users have already found what they were looking for. While users wait, the content on the page might move around as new elements load.Īnd, eventually, the content of the page fully loads. Maybe a block of text or an image.Īt a certain point, the user can interact with the page. Sometimes, the first thing the user sees is a blank page.Ī few milliseconds (or seconds) later, users see some elements. Say a user types a domain into their web browser and presses “enter.” It acts as an umbrella term.īecause there are many ways to measure page speed. In fact, the probability of bounce almost triples if your page takes longer than three seconds to load, according to Google. Page speed affects your search engine rankings because slow sites negatively affect user experience. Page load speed is a confirmed ranking factor on desktop and mobile.įaster loading times (along with other important signals) can contribute to higher rankings. In this article, you’ll discover how page speed affects SEO, find tools to measure it, and learn ways to improve it. Page speed also differs on the desktop and mobile versions of a page. ![]() Many factors, such as your web hosting and your page size, affect page load speed. From an SEO standpoint, having a fast page speed is essential. ![]() Page speed (also called “load speed”) measures how fast the content of a page loads.
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